The shop behind the lure

About Nate’s Custom Cranks

About Nate’s Custom Cranks

Nate’s Custom Cranks is an independent lure shop for anglers who want more than an off-the-shelf pattern. The storefront pairs ready-to-fish crankbaits with a direct custom request process, so you can shop the lineup or describe exactly what your water calls for.

Built Around the Bite

Water clarity, forage, target species, season, and local confidence colors all matter. Custom requests begin with those fishing details—not generic guesswork.

A Straightforward Process

Use the online form to share your preferred colors, pattern references, and must-have details. Nate reviews each request so expectations can be clear before a custom build moves forward.

Questions Are Welcome

Not sure how to describe your idea? Send the details you know. The goal is to turn a fishing need into a crankbait you will be excited to tie on.