Custom painted. Water tested.
Built to catch.
Made for you.
Fish-ready crankbaits and custom builds made around your water, your forage, and the bite you are chasing.
Your fish.
Your lure.
Our craft.
No product photo? No problem.
New builds and upcoming colors stay clearly marked until a real product photo is ready.
The Nate standard
Reliable.
Rugged.
Custom.
Read the water
Conditions, clarity, forage, and season set the direction.
Build the pattern
Color and finish choices start with what fish actually see.
Fish with purpose
Every request begins with a clear brief—not a blind guess.
Ready to tie on
The current lineup.
Custom builds
Have a pattern in mind? Put it on the board.
Send the fishing details and the look you want. Nate reviews the brief before the build starts.
Start your request